Toonz Media Group, India’s top animation studio, has introduced MyToonz, a dedicated free streaming channel now available on LG Smart TVs across the country. The FAST channel—built on technology from streaming infrastructure provider Amagi—marks the animation company’s focused entry into the smart TV market, with intentions to grow globally in the coming years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before moving into North America, Europe and the Middle East. Drawing from Toonz’s extensive library of over 25 years of animation production, MyToonz offers a handpicked collection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a significant force in the rapidly growing FAST streaming sector.
A Fresh Age for Free Streaming Television
The launch of MyToonz represents a notable change in how creators of content are approaching distribution in an ever more fragmented media landscape. As conventional TV watching patterns continue to decline, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a vital alternative for connecting with families and children. Toonz’s decision to pivot towards this model reflects broader industry recognition that FAST platforms offer a viable route for monetising content whilst maintaining accessibility. By partnering with LG Electronics, one of the world’s biggest TV makers, Toonz has obtained premium placement on millions of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription friction.
Viswanath Rao, representing Toonz Media Group, stressed that the channel represents the company’s strategic response to changing audience preferences and the connected television revolution. The partnership with Amagi, a video delivery platform preferred by broadcasters and operators worldwide, showcases Toonz’s dedication to building infrastructure equipped to handle large-scale operations. For LG India, the launch of MyToonz reinforces its current lineup of ad-supported channels, reinforcing the manufacturer’s role as a source of premium content without subscription costs. This joint initiative demonstrates how established media companies and hardware manufacturers are increasingly working together to build audience share in the FAST ecosystem.
- MyToonz draws from a quarter-century of animation production and expertise
- Service spans globally created properties and India-rooted programming
- Toonz generates more than 10,000 minutes of material each year in Thiruvananthapuram
- FAST model bypasses paywall restrictions whilst facilitating ad-supported monetisation
Drawing on 30 Years of Animation Excellence
MyToonz’s introduction is supported by Toonz Media Group’s strong reputation in animation production, extending across over two decades of creative innovation at its Thiruvananthapuram base in Kerala. The studio’s substantial production—in excess of 10,000 minutes of original content each year—positions it as one of India’s leading animation studios. This existing framework and creative pedigree give MyToonz with a considerable market advantage, securing the channel launches with a handpicked portfolio of programming rather than settling for limited or standard content offerings.
The breadth of Toonz’s content collection allows MyToonz to cater to varied audience needs and different ages within the children’s entertainment segment. Rather than starting with restricted content, the channel draws on decades of accumulated intellectual property and creative capabilities. This foundation enables Toonz to stock MyToonz with diverse, vetted programming from launch, whilst concurrently continuing to produce new material to maintain engagement and engaging for viewers. The organisation’s track record to manage major production undertakings strengthens its capability to sustain the FAST channel for the foreseeable future.
A Comprehensive Content Library
MyToonz’s content portfolio reflects Toonz’s two-pronged approach on both globally created properties and characteristically Indian storytelling traditions. The channel offers titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of classic Indian narratives combined with modern children’s programming. This diverse combination appeals to families looking for culturally resonant content whilst sustaining familiarity with globally recognised intellectual properties, establishing MyToonz as a genuinely inclusive platform.
Key Alliances Driving Global Ambitions
Toonz Media Group’s scaling plans is built around strategic partnerships with established technology and distribution platforms. The collaboration with Amagi, a major technology supplier for FAST channels, provides the foundational technology needed to grow MyToonz throughout various regions and platforms. Amagi’s platform is currently operating by media companies and streaming services in many regions worldwide, providing established knowledge in overseeing extensive streaming infrastructure. This partnership permits Toonz to focus on content creation whilst leveraging proven systems designed specifically for ongoing ad-supported streaming ventures. The arrangement exemplifies how media producers can accelerate global distribution by working alongside dedicated tech providers without creating bespoke solutions.
The relationship with LG Electronics forms another critical pillar of MyToonz’s distribution strategy. By gaining placement on LG’s smart TV platform across India, Toonz gains direct access to millions of households without requiring consumers to add supplementary software or subscribe to separate services. This integrated distribution model substantially reduces barriers to discovery and adoption. LG’s current range of free channels creates an developed environment where MyToonz can thrive, whilst the company benefits from LG’s hardware reach and market standing. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, similar partnerships with regional smart TV manufacturers and content platforms will be crucial to reproducing this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Behind the Offering
Amagi’s technology platform forms the operational core infrastructure of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based delivery systems, which Amagi recognises as essential for creating sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than building proprietary technology, Toonz can launch MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to channel resources toward programme development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Revolutionising Children’s Entertainment Delivery
MyToonz constitutes a major transformation in how kids’ entertainment connects with viewers across India and beyond. Rather than depending exclusively on traditional broadcast schedules or paid streaming services, Toonz is harnessing the FAST format to democratise access to quality animated programming. This strategy recognises the shifting consumption patterns of contemporary households, where flexibility, accessibility, and cost-free entertainment have grown essential. By embedding MyToonz directly into LG smart TVs, the company eliminates friction points that often obstruct finding shows, letting youngsters and parents discover engaging shows without navigating complex app ecosystems or subscription costs.
Viswanath Rao’s statement that “content creators must keep pace with them” emphasises Toonz’s understanding of core sector change. The FAST channel model enables the studio to monetise its vast library via ads whilst offering households premium entertainment at no cost. This two-stream revenue model stands apart from conventional subscription platforms, where gaining and keeping subscribers drive profitability. For Toonz, which creates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model provides an efficient distribution pathway that expands viewer access whilst maintaining long-term profitability. The launch reflects the company’s ambition to position itself as a key player in children’s entertainment distribution rather than merely a content producer.
- FAST channels eliminate subscription barriers whilst generating revenue through strategic advertising
- Direct smart TV integration offers seamless access without requiring separate app downloads
- Ad-supported model allows Toonz to monetise vast content libraries efficiently
